Hey Apple, use some money on USB charger cable research!!!

Buying an apple product is expensive. You get things in a cool box, iPhone, in most cases last more than 2 years. But the only thing that is a disappointment is the broken charger cable after like 6 months of use. If you have to buy it from the store, it costs almost $30... I can get non-apple cable from Ebay, but i didn't want to ruin my iPhone. So please, Apple, use a fraction of that billions of dollar market cap towards a research to make the charger cable to last for at least 2 years !!!